Attracting qualified buyers is one of the most important skills that sellers will expect from their agents. An assistant can be extremely useful in helping agents with this essential task. In this blog post, you’ll learn four ways an assistant can help marketing your listings.
In many cases, traditional media is still effective for the real estate business. For example, use postcards to let neighbors know about a new listing or a recently sold home. This offers market information, plus exposure for listings and the agent. Make sure the photos look great, the message and the call to action are clear, and that your agent’s brand is properly reflected.
Print advertising is effective in certain markets, but not in others. Online advertising allows potential clients to click through the ad to the agent’s website or email. Also: Don’t forget to investigate marketing opportunities on syndication sites like Zillow. These can help with lead generation. Ultimately, advertising works best when you know who your target market is and how to best reach them.
Facebook, Twitter, Pinterest, Instagram and Snapchat are among the most popular social media networks, but additional networks may emerge, and you’ll need to be ready. The idea is to keep your company relevant and useful. If you can find a specific angle that can bolster your brand, all the better. Create an editorial calendar planned three months in advance so that you can map out a strategy and use analytics to optimize and refine your message.
Surveys, testimonials and reviews
A completed transaction is not the end of an agent’s relationship with their client. It’s a good idea to send a survey to clients after a transaction is finished to let them share the pros and cons of their experience with your agent. This information is useful to agents so that they can make improvements to their systems and services. It’s also a low-pressure tactic used to ask for a testimonial and an online review. In order to create and send a survey, you can use a simple, expensive third-party service. And getting testimonials and reviews on sites like Yelp can help an agent attract new clients and stand out from the competition.
Get involved in the community
One of the best ways for agents to market their business is by having an active presence in their communities. Assistants can be on the lookout for what’s happening in the local area.
Attend community meetings
Visit festivals and entertainment events
Consider volunteering at the local school
Sponsor neighborhood programs
You can keep track of event opportunities for your agent and maybe even attend some of them yourself. They will give you the opportunity to meet potential clients and share more about your business while having a little fun along the way.
Selling homes is just one part of an agent’s business. It’s just as important to ensure that your agent will have a steady stream of business, and that your agent’s brand is professional and visible within the community.